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Task #2

SOLUTION

Redesigned UI

For my design solution, I plan to keep the design flow as simplified as possible. I simply add a "Learn to activate your ESIM" button as the contained button and "Order $3.99 Starter Kit" as an outlined button, and change the content of the first card.

From a technical perspective, this layout didn't change much from the original design, which also makes it easy to implement

From a business perspective, prioritizing the ESIM service incentivizes users with compatible devices to quickly create the line and purchase the service.

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My Solution

 

RESEARCH

Market Research

To get started, I spent some time understanding how an ESIM works and investigated how other mobile carriers like Verizon & T-mobile landed their customers to their ESIM service.

I find both T-mobile and Verizon introduce ESIM on their support pages with very long instructions and descriptions. Certainly, I expect that the instruction session will be on the screen right after the landing page (usmobile.com/get-started) in this design case.

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My Landing Page

Mind Map After Adding ESIM Service

 

TASK 2

Design Iterations

I designed two versions of the landing page and I tested them with 3 people with a disrupted order. This helped me evaluate my design solutions from a user perspective.  Generally, people prefer Version 1.

Version 2

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V1.png

Version 1

  •  Too long, not willing to read

  • Easily neglect the last card option

TASK 2

Design Iterations

Through my design process, I designed two versions of the landing page and I conducted a quick A/B user test with 3 people. This helped me evaluate my design solutions from a user perspective.  Generally, people prefer Version 2.

Version 2

V2.png

Version 1

  •  Too long, not willing to read

  • Easily neglect the last card option

V1.png

Version 2

  • Fewer texts, efficient to get started

  • Incentive ESIM option

EVALUTAION

Design Iterations

Through my design process, I designed two versions of the landing page and I then conducted a quick A/B user session with 3 people. The test process helped me evaluate my design solutions from a user perspective. Generally, people prefer Version 2.

Version 2

V2.png

Version 1

  •  Too long, not willing to read

  • Easily neglect the last card option

V1.png

Version 2

  • Fewer texts, efficient to get started

  • Incentive ESIM option

 

CONCLUSION

Possible Benifits & Risks

Benefits: With potential business and implementing benefits, the design provides a clear entrance for users to notice the ESIM service.

Risk: From the user test, I understand users are not really willing to read. Therefore, the current contents might still be too long for users to read. Since the ESIM service is prioritized, if users didn't read the content, they might get frustrated after their device failed to open the ESIM service. A potential solution is to provide quick navigation that directs users back to the physical SIM card service after they found their device are not compatible with the ESIM support page. 

 

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